FitnessX
FitnessX is a hub for health and wellness enthusiasts, offering personalized resources, a supportive community, and motivational challenges. Users can connect, share experiences, join goal-oriented groups, and access features like a recipe library, customized exercise routines, equipment exchange, progress tracking, and achievement badges.
OVERVIEW
ROLE: UX Researcher & Designer
TOOLS USED: Figma & Miro
TIMELINE: 12 Weeks
CONTEXT
About the Project
The FitnessX project is designed to create an engaging, user-friendly fitness platform focused on providing personalized workout and nutrition plans. The goal is to enhance user experience through intuitive navigation, clear progress tracking, and customized recommendations based on individual fitness goals. By integrating features like progress charts, training schedules, and community support, the platform aims to motivate users while offering an adaptable approach to fitness.
END PRODUCT
Final Screens
Login & About yourself
The login page allows users to sign in using their email or phone number and prompts them to provide details such as height, weight, and preferred workout types (e.g., yoga) before accessing their account. account.
Home
The home page displays recent activity and various workout programs, offering users a quick overview of their progress and available fitness routines.
Featured
The featured page includes options to join groups with similar goal plans, exchange equipment, buy diet food from people, and explore a variety of healthy recipes.
GETTING STARTED
Let's see how i got here
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RESEARCH
I immersed myself in understanding the user's needs and challenges. I conducted comprehensive user research, including interviews and surveys, to gather qualitative and quantitative data. This helped me identify key pain points such as the need for personalized workout plans, community support, and motivational tools. By empathizing with users, I gained valuable insights into their goals and struggles in their fitness journeys.
STATISTICS
Obesity in the US:
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Over 36% of the US population is obese.
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Approximately 70% of the US population is overweight.
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Significant variation among states, with some southern states reporting obesity rates of 35% or higher.
Global Impact of Obesity (WHO):
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Obesity causes approximately 2.8 million deaths annually worldwide.
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Increased risk for noncommunicable illnesses associated with obesity.
Over time, obesity rates worldwide have seen a steady rise. According to World Health Organization statistics from 2022, over 1.9 billion persons were overweight while 655 million individuals were considered obese – that means 13% are classified as obese while 39% fall within overweight categories.
UNLEASHING CREATIVITY THROUGH DESIGN THINKING PROCESS
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PROBLEM STATEMENT
"How can we help individuals manage their weight by offering affordable fitness resources and support while tackling motivational challenges, like cravings?"
MEET OUR USERS
Jane Doe
Professional model
Jane is a busy professional model who struggles with maintaining a healthy weight due to her demanding job and frequent travel, enjoys trying new recipes, and values community support but finds it challenging to invest in expensive fitness equipment.
Annie
Software Engineer
A 35-year-old software engineer who works long hours and often neglects her fitness. She enjoys tech gadgets, uses wearables to track her health metrics, and values efficient, personalized workout plans and community support.
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COMPETITOR ANALYSIS
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IDEATION
I brainstormed various solutions to address the defined problems. This involved generating ideas for key features such as personalized workout plans, community support groups, motivational challenges, a curated recipe library, and an equipment exchange platform. I prioritized these features based on user value and feasibility, ensuring they aligned with the users' needs.
SKETCH TO SCREEN
Visualizing innovation
COLOR PALETTE
"Crafting visual harmony with typography and color palette".
USER TESTING
"Turning feedback into fuel for innovation"
This feedback was invaluable in identifying these specific areas for improvement. I iterated on the design, making necessary adjustments such as simplifying the navigation, clarifying the steps for joining groups, and enhancing the visibility and usability of the progress tracking feature to ensure the app met user expectations.
Found it difficult to navigate through the workout plans, indicating that the layout was not intuitive.
Struggled with the process of joining community groups, suggesting that the steps were unclear.
mentioned that the progress tracking feature was confusing and not easily accessible.
REVISIONS
Supportive Community: Connect with others to share experiences, recipes, and workout plans.
Personalized Resources: Access tailored fitness plans and dietary advice.
Motivational Incentives: Engage in goal-oriented groups and earn achievement badges.
Equipment Exchange: Swap or borrow fitness equipment to make workouts more accessible.
Gamified Experience: Enjoy a more engaging fitness journey through gamified incentives.
MY REFLECTION
Design with purpose
Working on the FitnessX project taught me the importance of designing user-centric solutions that address diverse fitness needs. I gained valuable experience in creating visually appealing, intuitive interfaces and ensuring smooth navigation for an engaging user experience. Additionally, I deepened my understanding of tailoring digital products to align with user behaviors and preferences.
To improve, I could have explored more data-driven insights by conducting in-depth usability testing with a broader audience. Implementing advanced gamification features might have further enhanced user motivation and long-term engagement.